Watch our Luminary Air Flight safety video for best practices and unexpected brilliance.
We are excited to invite you on a journey of discovery. Together, we’ll explore worldly insights with leading thought experts. Before we embark, we ask that you prepare for the trip by following these rules and tips: Throughout the session, keep your minds open and imaginations unbuckled at all times. Feel free to grab a snack and a drink to enjoy during the discussion. Remember to think big, ask questions, and say “yes, and…” Bright ideas can often come from unexpected places, and the best ones are those we find 30,000 feet in the clouds. Ready for Purpose to take off?
We’ll see you soon!
Welcome Aboard Luminary Air
To prepare for your flight, please download your Zoom background.
Before your journey
What is the one unique item you always take with you on a trip? Please submit your answer before you take off.
BrightHouse's
Purpose Framework
1.
Identify your organisation’s distinctive strengths
These strengths will be crafted as a set of Purpose Principles. Together, these principles describe your organisation at its best. This is primarily an inward perspective.
2.
Identify a universal need in the world that
your organisation fulfills in society
We will ask big questions about the universal need in the world that your organisation fulfills. By engaging Luminaries, we will find insights that bring new perspectives. This is primarily an outward perspective.
3.
Articulate your organisation’s role in the world
As the intersection between your organisation’s strengths and the need in the world that your organisation fulfills becomes clear, we will articulate the Purpose in an inspiring and memorable phrase.
Workshop Agenda
(2 hrs per session)
15 min | Introduction and Ice-Melter
45 min | Facilitated Discussion across Luminary Areas
30 min | Open Discussion
30 min | Closing and Takeaways
Meet The Luminaries
“On climbs, there is a general way we manage fear. We look at things objectively, separating out perceived risk from real risk. You can bring down your level of fear by knowing the real risks and setting aside the others.”
Taking Worthwhile Risks
Jimmy Chin, Exploration Filmmaker
Jimmy Chin is an Academy Award-winning filmmaker, National Geographic photographer, and mountain sports athlete. He is known for his ability to capture extraordinary imagery and stories while climbing and skiing in extremely high-risk environments and expeditions.
A longtime member of The North Face Athlete Team, he has led dozens of exploratory expeditions and completed first ascents around the globe. In 2018, Chin won the Oscar for Best Documentary Feature for Free Solo, which chronicled the first-ever rope-free ascent of El Capitan in Yosemite National Park.
Playing Multiple Roles
Darko Butorac, Orchestra Conductor
Darko Butorac currently serves as the Music Director and Conductor of the Asheville Symphony and the Tallahassee Symphony Orchestra. Known for his exceptional combination of passion, elegance, and well‐timed pacing, Butorac has established himself as a conductor in demand with orchestras both in Europe and the Americas.
“Music is made by moving from sound to sound [and] a conductor leads a large group of experts in their own instruments… [but] the sound they each make do not always go in the same direction. [It’s my role] to shape it.”
“When you look at evolutionary history. . .having a long-term orientation is what allows for trust and reputation to occur; which directly aids in the survival of a species. The creatures who have learned to survive in complex situations, to endure through time, are those who have established long-term relationships.”
Growing For The Long Term
David Haskell, PhD Evolutionary Biologist
David Haskell is a biologist, author, and professor of biology at Sewanee. His work integrates scientific, literary, and contemplative studies of the natural world. His latest book, The Songs of Trees: Stories from Nature’s Great Connectors (Viking, 2017), examines the many ways that trees and humans are connected. His first book, The Forest Unseen: A Year’s Watch in Nature (Viking, 2012), was winner of the National Academies’ Best Book Award for 2013 and finalist for the 2013 Pulitzer Prize in nonfiction.
dghaskell.com
New York Times Profile: Finding Zen in a Patch of Nature
Embracing Complexity
Pascaline Lepeltier, Sommelier & Philosopher
Pascaline Lepeltier is a French Sommelier. She began her obsession with wine at the two-star Michelin-rated L’Auberge Bretonne under celebrated Chef Jacques Thorel. Within a year, she was named both Best Loire Valley Young Sommelier and Best Brittany Sommelier.
In 2014, Lepeltier passed the Master Sommelier Diploma and in 2018, she won two more major titles in her homeland: she is now a laureate of “Un des Meilleurs Ouvriers de France - Sommellerie” and Best French Sommelier 2018.
pascalinelepeltier.com
“You can put together a page of statistics on a wine, but until you know how they are related you’ll never truly understand it. Understanding complexity comes from understanding relationships.”